This, LG's flagship LCD TV for 2008, gives viewers the ability to precisely calibrate the image and automatically adjusts brightness according to ambient light, to create an optimal viewing experience.

In addition to being a technological marvel, the LG60 sports a design intended to connect with viewers on an emotional level. The TV provides subtle illumination from its back creating a calming effect. A hole in the lower part of the bezel serves as a decorative focal point and a soft touch sensor makes even a simple task like turning the TV on or off more tactilely appealing.

'The LG60 is designed to appeal to buyers who want a TV with a unique design. With this TV we wanted to create a completely immersive TV watching experience,' said Mr. K.W. Kim, CEO of LG Electronics Middle East and Africa Company. 'We created a calming atmosphere by illuminating the back of the TV and drew views eyes with our circular accent. We have even included a special sound effect that plays when the TV turns on, intended to help viewers transport themselves into a different realm.'

The LG60 is not, of course, just a pretty face, but has smart technology for best picture quality. LG included an Intelligent Sensor, which analyses ambient light and automatically adjusts the screen's brightness to the optimal level for any room at any time of day. This has the added benefit of cutting power consumption by as much as 50 per cent.

This is not the end, nor does this ultra-thin TV go further to ensure that its picture always looks great with exceptional picture tuning functions: AV Mode and Expert Mode. These controls give viewers the ability to precisely tune their TVs to look perfect in any room and for any image source.

The AV Mode optimises the picture into Cinema Mode, Sports Mode and Game Mode accordingly while the Menu of LG Expert Mode was certificated by the ISF (Imaging Science Foundation) picture quality calibration institution, making it possible to finely tune the picture at a professional level.

Its advanced full HD TruMotion 120Hz technology eliminates motion blur, even during fast-moving action sequences. A 15,000:1 dynamic contrast ratio means that blacks are darker, whites are brighter and colours are more vibrant, while 24p TruCinema technology shows films in their native 24 frames per second.

For the best sound quality, the LG60 included invisible speakers specially tuned by renowned audio expert, Mark Levinson. It gives viewers crisp, rich sound quality, without detracting from the TV's overall look. This unique system further accentuates the beauty of the product, incorporating speaker actuators around the perimeter of the entire bezel, and at the same time, eliminating traditional speaker drivers and associated grills. This not only allows for a sleek, finished look, but also creates a virtual 'wall' of sound.